High-frequency live odds feeds engineered for in-play operations — fast updates, clear market state, and data designed to support both frontend display and acceptance-time validation.

Genius Live Odds Feeds Highlights

Real-time in-play odds with operational consistency — designed for peak traffic, clean sequencing, and safer acceptance decisions when paired with MTS and Genius Sentinel.

  • High-Frequency Updates: Designed to deliver fast, continuous updates during in-play volatility.
  • Clean Market State: Normalised market and selection states to reduce ambiguity for trading and acceptance layers.
  • Acceptance-Time Compatible: Use the same data foundation for UI and bet acceptance checks (via MTS).
  • Risk Signals Integration: Combine with Genius Sentinel signals to suspend / resume logic and operator workflows.
  • Brand & Market Customisation: Flexible mapping for market names, structure, and display preferences.
  • Audit-Friendly Metadata: Timestamps and identifiers suited for troubleshooting and operational reporting.

Built for Acceptance & Control

Live odds are where sportsbooks get punished: rapid price moves, market suspends, and stale tickets. Our live feed is structured to support both real-time UX and operational validation.

Layer 1

Live Odds Feed

High-frequency in-play odds and market status designed for stable downstream consumption.

Layer 2

Genius Sentinel

Real-time suspend / block / resume signals to protect against volatility and integrity gaps.

Layer 3

MTS Acceptance Control

Acceptance-time validation (plus player policy and anomaly signals) to return clear decisions and reason codes.

Want the full loop? Pair this feed with Genius Sentinel and MTS.


Dynamic Live Odds
Sports Coverage

We cover more than 16,800 different leagues,
ensuring comprehensive global sports markets coverage.

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And many more (Cricket etc.)

Beyond Feed-Only Live Odds

Many live odds providers stop at distribution. Genius Feeds is built to support real sportsbook operations — including validation and control layers.

Capability Feed-Only Providers Genius Feeds
Live odds distribution
Market state normalisationPartial
Designed for acceptance-time checks✔ (via MTS)
Real-time suspend/block signals✔ (Genius Sentinel)
Player policy + anomaly signal layerLimited✔ (MTS)
Explainable decision outputsVaries✔ (reason codes)

If you want “live odds that behave in production”, talk to us about the full stack: feed + Sentinel + MTS.


Exploring Vast Betting Landscapes:
Diverse Sports & Dynamic Markets

Craving the thrill of new betting arenas and sports action? Genius Feeds is your gateway to an expansive world of live odds across 49 sports, where every game is a new opportunity. Our Genius Live Odds Feeds are not only flexible but also fully customizable to fit your unique brand and user preferences. Embark on a journey with us where the realm of betting is vast and ever-evolving.

Curious to dive deeper or have specific questions in mind?

Lets connect!