Reliable Sports Data Infrastructure for Sportsbooks

Live odds feeds, pre-match data, APIs, and real-time risk control tools — built for accuracy, scale, and low latency.


Empowering Your Sports Betting Journey:
Live Feeds, Data Analytics, and API Integration for Every Stage

Transform your platform with deep insights and tailored, scalable solutions that ensure seamless integration and growth. Leverage our dedicated support and innovative tools for a competitive edge in sports betting.

  • Unlock Data Richness: Dive into deep analysis that transforms numbers into narratives, enriching your platform with layers of insight.
  • Tailored for Your Needs: Imagine solutions crafted just for you, where data services mould to your unique requirements, evolving as you grow.
  • Scalable at Heart: As your ambitions soar, our infrastructure expands, seamlessly scaling to meet your burgeoning data needs.
  • Strategic Insights Unleashed: Delve into analytics that deciphers player and game dynamics, offering you a strategic edge in every decision.
  • Integration Made Effortless: Envision seamless API connections that swiftly enhance your platform, making complexity a thing of the past.
  • Partnership in Support: Experience customer support redefined, where every inquiry is met with efficient, dedicated assistance, ensuring your success.

Discover Sports Data Services
To Elevate Your Platform

Elevate your platform with our suite of sports data services, offering real-time odds, engaging live feeds, and insightful widgets. Mitigate risks with proactive tools and craft unique betting experiences, all tailored to your specific needs.

Why Genius Feeds

  • Low-latency delivery: engineered for high-frequency live updates during peak weekends.
  • Normalised data model: consistent events, markets, and statuses across sources.
  • Integration-first: clean APIs, predictable schemas, and support that stays involved past go-live.
  • Risk intelligence included: Genius Sentinel + MTS help protect acceptance when markets get messy.

Comparing Providers (including LSports)

Don’t buy on a slide deck. Ask for proof on the things that break sportsbooks in production:

  • Update rate and p95/p99 delivery latency during peak load
  • Market status accuracy (suspend/resume timing) and outage handling
  • Schema stability + versioning strategy
  • Custom mapping / naming / market shaping per operator
  • Operational support model (who answers at 21:00 on Saturday?)

Dynamic Pre-Live Odds

Pre-match odds feeds with automatic updates across global sports and leagues.

Genius Live Odds Feeds

High-frequency live odds feeds delivering instant updates during in-play events.

Tracker Widget

Live match visualisation with odds and statistics for improved user engagement.

Genius Sentinel

Real-time suspend / block / resume signals to protect bet acceptance during volatility and outages.

MTS

Bet acceptance orchestration: market validation + player profiling + anomaly signals with reason codes.

Need the full risk toolbox? Explore our Risk Management Suite.

Bet Builder

Flexible bet creation on single events with customisable combinations.


Comprehensive Coverage:
Sports & Markets at Your Fingertips

Built to support both mainstream competitions and niche regional markets worldwide.

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Sports

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Leagues

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Teams

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Pre-Live Matches/Month

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Live Matches/Month

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Horse and Dog Racing Events


Frequently Asked Questions

Our pre-match odds cover more than 30,000 events per month and are updated automatically using structured probability models and continuous validation.

Pre-match odds are updated every minute to reflect the latest market conditions across a wide range of sports and leagues.

Live odds update instantly on change — including multiple updates per second during active matches. During peak weekends we process ~2,000 updates per second.

Integration is straightforward. We provide clean APIs and support you with documentation and direct technical assistance to get live quickly.

We cover 55+ sports, 16,800+ leagues, and 120,000+ pre-live matches per month, including major competitions and niche markets.


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