Genius Feeds

Reliable Sports Data Infrastructure for Sportsbooks

Live odds feeds, pre-match data, APIs, and real-time risk control tools — built for accuracy, scale, and low latency.

Empowering Your Sports Betting Journey: Live Feeds, Data Analytics, and API Integration for Every Stage

A live match on a sportsbook running on Genius Feeds data: live odds and the match tracker
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    Unlock Data Richness

    Dive into deep analysis that transforms numbers into narratives, enriching your platform with layers of insight.

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    Tailored for Your Needs

    Imagine solutions crafted just for you, where data services mould to your unique requirements, evolving as you grow.

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    Scalable at Heart

    As your ambitions soar, our infrastructure expands, seamlessly scaling to meet your burgeoning data needs.

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    Strategic Insights Unleashed

    Delve into analytics that deciphers player and game dynamics, offering you a strategic edge in every decision.

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    Integration Made Effortless

    Envision seamless API connections that swiftly enhance your platform, making complexity a thing of the past.

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    Partnership in Support

    Experience customer support redefined, where every inquiry is met with efficient, dedicated assistance, ensuring your success.

Live odds from Genius Feeds in a sportsbook, across sports and leagues

Discover Sports Data Services To Elevate Your Platform

Why Genius Feeds

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    Low-latency delivery

    Engineered for high-frequency live updates during peak weekends.

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    Normalised data model

    Consistent events, markets, and statuses across sources.

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    Integration-first

    Clean APIs, predictable schemas, long-term support.

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    Risk intelligence included

    Genius Sentinel + MTS protect acceptance when markets get messy.

Comparing Providers

Don’t buy a slide deck. Ask for proof on the things that break sportsbooks in production.

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    Update rate and p95/p99 delivery latency during peak load

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    Market status accuracy and outage handling

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    Schema stability and versioning strategy

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    Custom mapping / naming per operator

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    Operational support model (21:00 Saturday test)

Dynamic Pre-Live Odds

Pre-match odds feeds with automatic updates across global sports and leagues.

Genius Live Odds Feeds

High-frequency live odds feeds delivering instant updates during in-play events.

Tracker Widget

Live match visualisation with odds and statistics for improved user engagement.

Genius Sentinel

Real-time suspend / block / resume signals to protect bet acceptance during volatility and outages.

MTS

Bet acceptance orchestration: market validation + player profiling + anomaly signals with reason codes.

Bet Builder

Flexible bet creation on single events with customisable combinations.

Coverage at a glance

55+Sports
16,800+Leagues
32,500+Teams
120,000+Pre-Live Matches/Month
100,000+Live Matches/Month
8,500+Horse & Dog Racing Events

Frequently Asked Questions

Pre-match odds cover 30,000+ events per month and are updated continuously using structured probability models.
Odds refresh every minute across a wide range of sports and leagues.
Live odds update instantly on change, with multiple updates per second during active matches.
We provide clean APIs, documentation, and technical support for fast go-live.
We cover 55+ sports, 16,800+ leagues, and 120,000+ pre-live matches per month.